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Interviews with foreign-affiliated companies in Kansai (Silver Egg Technology Co., Ltd. )

Last update:July 21 ,2015

【United Status】 Silver Egg Technology Co., Ltd. 

Founded: 1998
Address: Daidomon Honbu Bldg.5th, 9-22 Toyotsu-cho, Suita-city, Osaka Pref.
Line of business:Web personalization,CRM
Website: Silver Egg Technology Co., Ltd.External Site Link (opens in new window)

Interview

Silver Egg Technology is Japan’s first company specialized in recommendation services. President Thomas Foley was a specialist in artificial intelligence technology and spent the early years of his career at a leading computer company in the U.S., where he was a Principal Engineer. Mr. Foley sensed massive opportunities in Japan for recommendation services, as this technology was not well known at that time in Japan, and founded this company. A “recommendation service” is a kind of service, along with its enabling technologies, which analyzes customers’ behavioral patterns on a website, such as viewing and purchasing, and presents goods or information optimized for each customer’s interests and tastes, just like the “Recommended Items” that can often be seen on online shopping sites. Page views per visit and customer satisfaction, which eventually lead to sales, greatly depend on whether or not the website can present information that is accurately linked to customers' potential needs by selecting the right items from a wide variety of data. 
The following are excerpts from an interview with Ms. Junko Nishimura, COO and Senior Managing Director of the company.

About our recommendation service

If a “Recommended Item” is not something that the users are interested in, such information is just unnecessary. If users cannot obtain the information they need, they will be less attracted to the website.
There are various ways of implementing a recommendation service. In order to quickly present the information users need, our service uses artificial intelligence technology to update the correlation logic in real time and to anticipate users’ latent needs more precisely based on views and purchases, which is the distinguishing feature of our technology.
Our company is probably the only one in Japan that provides real-time, personalized recommendation services. A performance-based pricing system that has clearly demonstrated its cost-effectiveness is also one of the features of our technology.

Future business activities

Our technology presents users with what they need most at exactly the right time. It can also have a wide range of applications other than on e-commerce sites. Currently, we are developing a new service that will be the first in Japan and the first in the world. We would like to actively collaborate with universities and research institutions in order to accelerate its development.
Our services are available in parts of Europe and Asia at present, but we would like to expand our business to other areas in the future.

Evaluation of Kansai

Kansai is a unique cultural area that represents Japan. Prestigious universities there are very attractive to international students. I think Kansai has a business environment that allows companies to hire talented foreigners who can help them respond to the future internationalization of business. As for daily life, living expenses, land prices and residential rent are lower in Kansai than in the Tokyo metropolitan area; so I think it is easier to live in Kansai. Education is also important for foreigners. There are some international schools in Kansai that are internationally esteemed.
I think the free and open-minded culture of Kansai should lead to the formation of more IT venture businesses. I hope that the Kansai economy will be rejuvenated and that Kansai-based IT companies like us will be invigorated.

Contact Information

Ministry of Economy, Trade and Industry, Kansai Bureau
International Investment Promotion Division
Address: 1-5-44 Otemae, Chuo-ku, Osaka, 540-8535
Phone:+81-6-6966-6033
E-Mail:invest-japan-kansai@meti.go.jpMail (mail client will launch)