Beauty & Health Innovation Co., Ltd.
& Health Innovation Co., Ltd.
Jianzhong Yang, Ph.D.
Beauty & Health Innovation Co., Ltd. (BHI) was established
with an investment stake of more than 50% from leading
Chinese cosmetic manufacturer, Jiangsu Longliqi Group Co.,
Ltd. Based in Port Island, Kobe, where the Kobe Medical
Industry Development Project is underway, BHI has been
engaged in research and development of cosmetic products and
health food, with 12 employees. Headed by Mr. Jianzhong
Yang, who has many years of experience in working on
research and development of hair care at a major U.S.
toiletry product manufacturer, the new company has a
substantial advantage in research and development in the
The following are excerpts from an interview with Mr.
Jianzhong Yang, President of BHI.
BHI was established as the Japanese research institute of
its parent company Jiangsu Longliqi Co., Ltd. With the first
three years after establishment as the first stage, we are
striving to focus our efforts on developing cutting-edge
technology for hair care. Our research achievements will be
provided not only to our parent company but also to Japanese
companies. We would also like to form business partnerships
with Japanese companies that are interested in performing
contract research services. We also want to serve as a
bridge between China and Japan, by introducing unique
Japanese products to China and offering Jiangsu Longliqi's
products to Japanese consumers at reasonable prices.
The decision of Jiangsu Longliqi, which has two research
institute in China and one in the U.S., to choose Japan as
the next site location was a natural progression. For
setting up our office in Japan, we received various forms of
support from JETRO Kobe, including the rent of a temporary
office, referral to appropriate specialists for contracts,
and useful advice.The reason that we chose Kobe as our
location is that Kobe is a well-balanced city providing an
excellent environment for both business and living. A living
environment including easily accessible schools, hospitals,
and local communities, is very important for foreigners
working for foreign companies. In this respect, Kobe is an
ideal city providing all amenities necessary for everyday
life. I think this should be more emphasized to attract
foreign investments.In terms of the business environment,
the Kanto area (Tokyo metropolitan area) might have an
advantage over Kansai in collecting information. With the
opening of Kobe Airport and the advancement of information
technology, however, we don't think it is a major
disadvantage not to make Kanto our base.
We would like to form a business partnerships with Japanese
companies that have an interest in contract research,
companies that have established a distribution network in
Japan, and companies that have unique products that might
appeal to Chinese consumers (in the fields of cosmetics and
（Interview in 2011）