New Zealand Agri Marketing Co., Ltd.
Zealand Agri Marketing Co., Ltd.
New Zealand Agri Marketing was a joint venture established
by New Zealand's agricultural production company and trading
company, aimed at delivering safe and high quality New
Zealand agricultural produce to Japan in a direct and
reasonable manner. The company has established a direct
distribution channel for trade of New Zealand farm products
to secure their safety and quality.
New Zealand Agri Marketing Co., Ltd. was established in
January 2007, with the mission of delivering safe and
high-quality agricultural products made in New Zealand to
Japan in a direct and reasonable manner. After discharging
New Zealand agricultural products and checking their quality
in Japan, the company sends them directly to wholesale
markets and supermarkets across the nation. The agricultural
products handled are squashes, onions, carrots, asparagus,
blueberries, etc. New Zealand has four seasons like Japan,
but seasons are reversed because it is in the southern
hemisphere. This provides some important benefits, such as
the production of the same vegetables as those grown in
Japan at low cost and the supply of out-of-season fruits and
vegetables from New Zealand to Japan. Given this
perspective, New Zealand Agri Marketing has high
expectations of the Japanese market.
Mr. Takehiko Yamamoto, who has more than 20 years of
experience in the import business, was chosen as the person
responsible for a New Zealand farm producer's new attempt to
form an import company in Japan. Mr. Yamamoto worked for the
formation of the new company as its CEO. "We received
various forms of support from JETRO Osaka (INVEST Kansai
Desk), such as the rental of a temporary office space and
assistance for incorporation procedures," Mr. Yamamoto says.
"It's relatively easy for farm producers to enter foreign
markets, but it's quite difficult to build credibility.
Despite our being a new foreign-capitalized company,
however, we were able to establish credibility primarily due
to the support of JETRO, Osaka prefectural and municipal
governments, and the Osaka Chamber of Commerce and Industry
(the Osaka Business and Investment Center).
Mr. Yamamoto going out for sales
At present, New Zealand Agri Marketing Co., Ltd. has
steadily increased the volume of its trade in Japan,
advancing to the next stage. The important next step is to
resolve the issue of cash management in Japan because of its
expanded business. At the root of the issue is a difference
in business custom between Asian countries and Western
countries. Consequently, New Zealand farm producers expect
the company to play a leading role in financial aspects as
well as in marketing and trading. Mr. Yamamoto says, "we
want to overcome this issue and then realize a collaboration
project to incorporate New Zealand's advanced agrarian
systems into Japanese agriculture."
Zealand farmers smiling in the fields
In addition to its rich natural environment and climate, New
Zealand’s cutting edge efforts to protect the environment
and secure food safety have made it possible to produce and
supply high-quality, safe farm products. We will continue
our efforts to deliver such farm products to more Japanese
（Interview in 2011）